B. Attih, Okokon. “Determinants of Brand Loyalty Among Consumers’ in the Mobile Telecommunication Industry in the Faculty of Management Sciences, Akwa Ibom State University, Nigeria”. British Journal of Marketing Studies 7, no. 2 (April 10, 2019): 29-39. Accessed August 6, 2025. http://www.bjmsjournal.org/index.php/bjms/article/view/244.