Shaibu Kadiri, Saidu. “Assessing the Effects of Consumer Sales Promotion and Consumer Buying Behaviour in the Telecommunication Industry of Nigeria”. British Journal of Marketing Studies 12, no. 1 (February 19, 2024): 28-45. Accessed August 6, 2025. http://www.bjmsjournal.org/index.php/bjms/article/view/374.