Fred Wali, Andy, Len Tiu Wright, and Idika Awa Uduma. “CUSTOMER RELATIONSHIP MANAGEMENT FOR BRAND COMMITMENT AND BRAND LOYALTY”. British Journal of Marketing Studies 3, no. 4 (May 11, 2015): 45-58. Accessed August 6, 2025. http://www.bjmsjournal.org/index.php/bjms/article/view/92.