Oppong, P., Adjei, H., & Poku, K. (2014). THE ROLE OF INFORMATION TECHNOLOGY IN BUILDING CUSTOMER LOYALTY IN BANKING: (A CASE STUDY OF AGRICULTURAL DEVELOPMENT BANK LTD., SUNYANI). British Journal of Marketing Studies, 2(4), 9-29. Retrieved from https://www.bjmsjournal.org/index.php/bjms/article/view/44