. A. Affiah, E., Elsie L Udom, M., Nwaguru, P., John, N., G, M. and Okon, D. (2022) “Product Positioning and Customer Targeting Practices Adopted by Small-Scale Manufacturing Firms in Rivers State, Nigeria”, British Journal of Marketing Studies, 10(4), pp. 17-26. doi: 10.37745/bjms.2013/vol10n41726.