Al-Haraizah, A. (2014) “THE ROLE OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT PILLARS IN ACHIEVING COMPETITIVE ADVANTAGE FOR BANKING SECTOR IN JORDAN”, British Journal of Marketing Studies, 2(7), pp. 29-44. Available at: https://www.bjmsjournal.org/index.php/bjms/article/view/62 (Accessed: 5May2025).